A new market for care workers?
Earlier this year, a King1s Fund report warned of a looming crisis in care sector recruitment. Careers consultant Gordon Collins believes the sector should market itself to an as yet relatively untapped resource – student volunteers. The long term residential and domiciliary care sectors are under tremendous financial pressure due to having to meet the cost of government regulations and the low charges paid for care. This means that many care homes and domiciliary care providers operate at marginal profit, or run at a loss. The number of home owners who have decided that it is not feasible to run a care home and have sold their property has increased hugely over the past year. Social service funding for those older people who would prefer to remain in their own homes and receive a variety of domiciliary care provision is also feeling the pinch. At the same time the demand for good quality and appropriate care has never been higher. The care sector thus needs to find ways to reduce costs to a level where the