A trilogy of market branding

Posted on December 1st, by editor in Caring Times. No Comments

Turbulent times continue in the care home property market. Andrew Long says care homes can be placed in one of three categories – each being problematic, and each with the potential for operational success. It is just over a year since GLP introduced its marketing programme of branding the clearly defined sectors of the care home market. In reality this was nothing new as markets naturally tend to segregate themselves and, in our market, this has been principally defined by facilities and funding. As we enter the new millennium the sector is facing a period of great change as a number of both legislative and natural market pressures come to bear. In our view the most important factor as we enter 2000 is an underlying desire for increased professionalism within the industry. !Prestige Portfolio The focus on this branding has worked particularly well during 1999 and will no doubt continue to be a very useful medium for market testing care home businesses in order that they may be directly introduced to suitabl

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