apetito hosts tea party


Posted on May 30th, by geoff in Caring Times head, CT Extra. No Comments

Caring Times, June 2014

In support of the third Nutrition & Hydration Week (17-23 March), apetito, a provider of nutritious meals for care homes, hosted a tea party for over 60 delegates and guests as part of a Worldwide Afternoon Tea event.

With the aim of promoting the importance of regular food and fluid intake in the nutritionally vulnerable – including care home residents – apetito’s tea party was one of hundreds happening around the world on Nutrition and Hydration Day (19 March).  The celebration took place at the company’s headquarters in Trowbridge, Wiltshire, and included all the ingredients of a traditional tea party, with cake, scones, tea and live music from a local pianist.

Nutrition and Hydration Week is a nationally-recognised initiative organised by the National Association of Care Catering (NACC), the Hospital Caterers Association (HCA) and the National Patient Safety Agency (NPSA).  The afternoon tea theme of this year’s celebration was chosen to demonstrate how this simple meal occasion is ideal for promoting and improving nutrition and hydration, while also offering the important emotional benefits associated with socialising for those in care.

The company has played a key role in supporting the National Nutrition and Hydration Week for the last two years.  Paul Freeston, chief executive of apetito, says that initiatives such as this are essential to help raise the awareness of dehydration and malnutrition in the UK.

“With over 1 million people malnourished at a cost of over £13bn, malnutrition and especially elderly malnutrition is a huge problem in the UK.  The overall costs are twice that of obesity, even though that disease often takes precedence.”

As a leading provider of delicious and nutritious meals to care homes, apetito is a key exponent of the value of good nutrition.  Working closely with apetito’s dietitian, chefs use tried and tested recipes to ensure all meals are of a consistently high quality, while the company’s nutritional planning system allows homes to monitor the nutritional intake of residents – and demonstrate that their menus meet the required nutritional standards when inspected.

Paul Freeston summarised:

“National Nutrition & Hydration Week is a fantastic way to raise the profile of the illness and diseases associated with poor hydration and nutrition such as weight loss, higher risk of falling or lack of energy, and the biggest factor in helping to prevent these issues is quite simply giving people the opportunity to enjoy great, nutritious food and a drink on a regular basis – whether through special dietary needs or a balanced daily diet.

“Many people believe that weight loss is a natural consequence of the ageing process, but for the most part losing weight is a sign of malnourishment not old age”.





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