Audley asks ‘what matters?’

Posted on September 1st, by editor in Caring Times. No Comments

Audley, a major UK retirement developer, has commissioned research to discover what people aged over 55 really want from their homes. With six new developments on the horizon, Audley will provide more than 600 new homes with a gross value in excess of £200 million. “With demand for Audley developments increasing, we wanted to ensure we had a clear understanding of the needs and requirements of potential consumers,” said chief executive Nick Sanderson. The research took three distinct forms: research groups with members of the public, focus groups with existing residents, and a survey of Audley home owners. The external research was held in the form of six research groups in three different geographical areas of the UK, with two groups of people from each area. Key research findings were as follows: # People in their early 70s began thinking about retirement properties due to influential factors, including: – Owning a large and unmanageable home with a garden. – Inability to get around or drive. – S

Comments are closed.

Latest blog posts

It’s a hard, hard world

By Caring Times editor GEOFF HODGSON

A recent survey has found that 63% of the general public believe the NHS provides social care and 42% think...

Sign-up and pay, or perhaps pay more

By Caring Times editor GEOFF HODGSON

There are powerful arguments why carers working at night in small specialist care facilities should be paid their full hourly...

The parallel universes of social care

By guest blogger JOHN BURTON

The Care Quality Commission’s adult social care ‘productivity’ dipped in August and for the umpteenth time the 90% target of...