Audley asks ‘what matters?’

Posted on September 1st, by editor in Caring Times. No Comments

Audley, a major UK retirement developer, has commissioned research to discover what people aged over 55 really want from their homes. With six new developments on the horizon, Audley will provide more than 600 new homes with a gross value in excess of £200 million. “With demand for Audley developments increasing, we wanted to ensure we had a clear understanding of the needs and requirements of potential consumers,” said chief executive Nick Sanderson. The research took three distinct forms: research groups with members of the public, focus groups with existing residents, and a survey of Audley home owners. The external research was held in the form of six research groups in three different geographical areas of the UK, with two groups of people from each area. Key research findings were as follows: # People in their early 70s began thinking about retirement properties due to influential factors, including: – Owning a large and unmanageable home with a garden. – Inability to get around or drive. – S

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