BUPA launches new advertising campaign

Posted on March 1st, by editor in Caring Times. No Comments

Independent health and care provider BUPA has launched a major new advertising campaign on national TV and in national newspapers. The campaign will run for an initial seven week period, with the first week alone designed to ensure that 70 percent of the TV viewing public see the adverts. The campaign is backed by a multi-million pound spend. People in the advertisement campaign are represented by coloured shapes, as is the world around them. While the campaign promotes all of BUPA’s services, a graphic image called “Edwin” will focus on BUPA as a care home provider. Brand and planning director at BUPA David Grint said consumers often say that healthcare advertising is dull and unimaginative, and as a result, they tune out. “Health is a very personal area and ads that feature real people can only ever achieve limited empathy – an individual’s health circumstances will never be wholly the same as the person in the advertisement,” said Mr Grint. “The clever thing about these advertisements is th

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