Care Show success
Caring Times, May 2013
Organisers say ‘quality’ was the common theme at this year’s Care Show Bournemouth as nearly 1,600 care home decision-makers attended the sell-out show. Organisers say they visited with serious intent to source a wide array of essential products and services as well as to gain the latest expert advice on industry issues.
The show is said to have included:
- Quality visitors – which included a 9 per cent increase (over last year’s attendance) in the number of senior staff attending from residential care and nursing homes
- Quality products and services – from uniforms to IT solutions and everything in between to suit every budget
- Quality industry-leading advice and information in the free education presentations in the Keynote, Business In Care and the new Technology In Care seminar theatres where, for many sessions, it was standing room only.
Organisers quote the following laudatory comments from the exhibitors illustrated visitors’ seniority and buying power:
“It’s been a really good show and we’ve seen a good mix of existing and potentially new customers, especially care home directors, said Carl James from Standex Systems. “Our new business leads included one visitor who is in charge of 20 homes.”
Reval Continuing Care’s Jason Ashman added: “We get the best return on investment from this show from all the events we attend. We’ve qualified a number of exciting new business leads and secured valuable repeat business from some existing customers.”
While apetito’s Andy Williams said: “The show has delivered what we were hoping for – a good mix of potentially new customers as well as existing clients.”
Visitors, too, extolled how the products and free education on offer meant they spent quality time at the show. For John and Angela Teasdale, owners of the Camelot House care home in Wellington, Somerset, their visit had clear purpose.
“We came especially to look at bedroom furniture for a planned refurbishment but we also found a number of the seminars very useful – in particular, the sessions covering energy conservation, planning/building in the Green Belt and the capital allowances update,” they said. “Such education sessions when coupled with having hundreds of useful products on view adds real value to the event. We’ve attended for both days and it’s been very worthwhile.”
Peter and Linda Marsh, owners of the Elmfield House care home, agreed: “We’ve attended for both days and it’s been an excellent event. While we specifically came to investigate dementia design – and we’re going away with some good ideas – we’ve actually looked at everything, including attending some of the seminars.”
For Oshi & Ian Weissbraun, the Care Show Bournemouth is the one and only event on their radar: “We run a number of care homes in London [Care Wise Homes] and this is the only show we visit,” they said. “We have a general look round to see what catches our eyes.”
And Clare Bewley and Maggie Fisher, who are in the throes of establishing a domiciliary care agency (My Care at Home), visited the show “to look at everything – from uniforms to IT solutions.” They added that they found the seminars “also very useful”.
Commenting on the event – which the organisers say has already seen more than 60% of the space for next year’s show booked by this year’s exhibitors – event director Chris Edwards said it was clear that the show continually appealed to senior decision-makers.
“These high-calibre visitors recognise that the products and information available at Care Shows help arm them with all the choices, information and tools required to make informed purchasing and strategic decisions,” he said.
“The industry’s decision-makers can find everything they need in one place at the same time – and I can only reinforce the comment made at this year’s show by Steve Maley, Sales Director at HEWI UK, who said: ‘We’ve seen some outstanding people who are clearly here for a purpose. By actually enabling visitors to see and feel the products, in a number of cases we’ve achieved in 30 minutes what could have taken months had we not attended the show’.
For details of the next event – Care Show Birmingham, 12 & 13 November 2013, visit www.careshow.co.uk/birmingham <http://www.careshow.co.uk/birmingham>