Choice celebrates 20 years
Caring Times, February 2013
Specialist care provider Choice Care Group is celebrating its 20th anniversary. The company, which has its head office in Reading, has 44 care homes across Wiltshire, Hampshire, Gloucestershire, Oxfordshire and Berkshire, providing bespoke residential support to adults with learning disabilities, mental health disorders and complex emotional and behavioural needs. It also has Excel Support Services, its supported living arm which operates in the Midlands and the South East.
Choice Care Group was formed in 1992, and has grown significantly through both acquisition and organic growth. As part of its 20th anniversary celebrations, Choice Care Group organised a quiz based on the year 1992 for its staff, with questions about music, television and sport. First prize of a Nintendo DS went to staff at Sunnybank, in Gloucestershire, second prize of pizza for the whole house went to Woodlands, in Hampshire, while third prize of a bottle of champagne went to Argyll House, in Wiltshire.
Chief executive Edwina Johnston, who first joined Choice Care Group as finance director in 2002, said: “Since I joined the group, we have grown from looking after 65 service users to around 400 today. A key factor in our success has been our commitment to providing high quality care based around our service users’ own choices, allowing them to develop their interests, build their confidence and grow as individuals.
“We have also shown the same level of commitment to our employees, recognising that high quality care can only be delivered by dedicated staff. Importantly, many of our senior management team started their careers with Choice in care worker roles, demonstrating the opportunities for career progression that we are also able to offer. “Looking ahead to the next 20 years, we plan to continue building on our strength, developing our existing services and widening our reach to new geographies.”