Craegmoor chief: supply and demand is too crude a dynamic for the care sector

Posted on November 1st, by editor in Caring Times. No Comments

Many care providers are far too keen to promote what they have today, rather than respond to what might be required tomorrow, according to Craegmoor Healthcare chief executive Frank Richardson. Speaking at a conference in London organised by Henry Stewart, Mr Richardson said that to merely survive, let alone prosper, operators needed to be completely focused on customers, and ensure the services on offer were relevant to their needs and much better than any competing alternatives. “Promoting what we have is understandable when there has already been investment without having received any proper returns,” Mr Richardson said. “Unfortunately, this is the situation today, where many operators who invested in care homes have been burnt as a result of constraints on public expenditure.” Mr Richardson said, over the last three years, care home operating costs had increased well in excess of fee increases, making many homes unprofitable. “Meanwhile, the introduction of so-called free nursing care largely misses the p

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