Craegmoor cranks-up marketing campaign


Posted on April 1st, by editor in Caring Times. No Comments

Major specialist care provider Craegmoor Healthcare has appointed Birmingham marketing group HRO¹C Ltd to handle a comprehensive through-the-line marketing programme that represents the foundation of Craegmoor¹s first-ever national brand awareness campaign. The group¹s web marketing company HRO¹C Interactive, has also been appointed to develop the company¹s new website. Secured under a competitive tender process, the through-the-line programme to be implemented by HRO¹C kicks off with a 52-page Annual Report due for completion this month. This will be followed by production of a corporate brochure, an advertising and sponsorship campaign to run in the trade media, exhibition display materials and a series of promotional and direct marketing materials designed to communicate directly with the UK¹s social and health care sector. HRO¹C Interactive managing director Ian West said Craegmoor¹s new website would enable visitors to interactively search Craegmoor¹s 300 care homes and care facilities on a num





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