Did Gerry fix it for you?


Posted on January 1st, by editor in Caring Times. No Comments

The broadcast in December of the BBC programme ‘Can Gerry Robinson Fix Dementia Care Homes?’ has provoked a lot of reaction from the care sector. In the programme, millionaire businessman Gerry Robinson visited a number of care homes that looked after people with dementia, and found differences in the levels of care.

Helen Joy, CEO, Brunelcare, pictured below, comments: ‘Gerry Robinson’s investigation into dementia care homes has certainly helped to highlight some important issues. Yet, as the very title suggests, the generalisation made was vast – tarring almost the entire care sector with the same negative brush. Yes, dementia care has a long way to go and the need to embrace innovation and appropriate training, is vital. But it is my belief that we are no longer in the ‘dark ages of dementia care’ as suggested by Robinson

‘Many organisations around the country have long ago abandoned the task-based approach for caring for individuals with dementia, as depicted within Robinson’s documentary, and adopted a person centred care approach. This approach treats all behaviours, challenging or otherwise, as communication. It promotes dignity and independence by empowering those living with dementia; enabling them to regain control in many small yet significant ways, such as deciding on what they’d like to wear or whe





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