Emmott to market CareAware’s new advocacy service


Posted on December 1st, by editor in Caring Times. No Comments

Long term care advice charity CareAware has appointed Julie Emmott as its new marketing director. Following the launch of the charity’s advocacy service in April, care home membership has now exceeded 2,000 and Ms Emmott has been recruited specifically to manage and develop this concept. With more than 20 years’ experience in the care sector, Ms Emmott has spent time managing car homes and more recently was marketing and development manager for Ashbourne Homes, prior to that group’s takeover by Southern Cross. “The CareAware Advocacy concept provides the ideal facility for care providers to improve customer service by helping families negotiate the care maze, without compromising their professional status and at the same time evidencing compliance with care standards,” said Ms Emmott. “It is a superbly structured idea and one which I am delighted to be involved with.” CareAware chief executive Robert Elliot said demand for the charity’s service was growing rapidly. “Julie’s experience, understanding and empat





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