If you can keep your head . . . . when all about you are losing theirs
A local authority I used to work for is advertising for a “Director of Personalising Services” (at £90,000 p.a.). Will they never learn?
Apart from the ugliness of the word, there’s nothing wrong with “personalising” services; indeed, it’s all the rage right now. This sudden enthusiasm for making social care “personal” is mystifying: what else could it be? In the ’70s social care was often referred to as “personal social services” which rather begged the question that if such services were not personal, were they impersonal? Of course, the answer then in too many cases (when nearly all social care was provided by local authorities) was a resounding “yes”.
Things haven’t changed all that much in the last 30 years of perpetual but superficial change imposed from outside. Now, too much social care, though “delivered” mostly by private and voluntary agencies, is still impersonal, and won’t be funda