Internet venture will list every care home


Posted on May 1st, by editor in Caring Times. No Comments

The Stationery Office is the latest, and probably the biggest, player to launch an internet-based care home directory service. The new business, www.bettercaring.co.uk, aims to improve the occupancy levels and profitability of the independent UK care home sector. Backed up with call centre resources, the service lists all 18,600 registered care homes in the UK, including registration information and detailed information on each care home (gathered in conjunction with the A-Z Care Home Directory). Bettercaring.co.uk managing director Kevin Hague describes the service as the definitive source online for care home information. “With a focused marketing campaign aimed at care professionals and other Å’influencers¹ such as GPs and specialised charities, as well as specialist effort to ensure top rankings on Å’search engines¹, bettercaring.co.uk expects to become the leading resource used by both care professionals and the general public when researching care home options,” Mr Hague said. “Print directories simpl





Comments are closed.


Latest blog posts

It’s a hard, hard world

By Caring Times editor GEOFF HODGSON

A recent survey has found that 63% of the general public believe the NHS provides social care and 42% think...

Sign-up and pay, or perhaps pay more

By Caring Times editor GEOFF HODGSON

There are powerful arguments why carers working at night in small specialist care facilities should be paid their full hourly...

The parallel universes of social care

By guest blogger JOHN BURTON

The Care Quality Commission’s adult social care ‘productivity’ dipped in August and for the umpteenth time the 90% target of...