Making the most of referrals


Posted on April 1st, by editor in Caring Times. No Comments

*By ANNA BAILEY, head of eservices, www.bettercaring.co.uk* “Referrals are assets representing potentially filled beds and the income they generate”. This statement from the March 2006 edition of Caring Times will hopefully have prompted many care providers into taking a detailed look at where their referrals come from and the effectiveness of each referral source. It is also worth taking a detailed look at how referrals are handled by all staff. Operators should ask, what is their percentage conversion rate of turning enquiries into business? As well as tracking the source of every referral it is also worth spending some time to understand what sort of experience potential future residents have when they contact the operator’s care home. Is this experience consistent? Why not contact your care home as a mystery shopper to see what the experience is like? Operators should ask themselves the following: # Who answers the telephone in the care home? Is the telephone answered in a consistent manner? # Who a





Comments are closed.


Latest blog posts

Care homes discounted in end of life care

By Caring Times editor GEOFF HODGSON

I am sure that we all want those who we care for to experience ‘a good death’ when the time...

Perhaps I’m ‘app’athetic

By Caring Times editor GEOFF HODGSON

I’ve got an app in my toolbox that allows me to bang-in nails – I call it a hammer. I’ve...

Fond memories of long distance discomfort

By Caring Times editor GEOFF HODGSON

The Ford Anglia, the earliest models of which were built in 1939, was a great car for a small family;...