Meridian makes more use of alternative advertising


Posted on March 1st, by editor in Caring Times. No Comments

In a sector plagued by recruitment problems, Meridian Healthcare has adopted a multi-channel approach to attracting new recruits. Meridian1s human resources manager Lorraine Mercer said that, over the last year, new methods to attract staff had been adopted, with traditional print advertising supplemented by a mix of leaflet drops, shopping centre events and online adverts. “Although we still rely on print adverts to generate most interest, we have found that there are other ways of recruiting staff which are both cost effective and attract the right people,” Ms Mercer said. “We have looked at how other sectors approach recruitment and applied their successful models to our own business.” Meridian Healthcare carries out leaflet drops in some areas and have recruited care assistants from what can be considered as a very small ongoing investment. Staff have also been recruited from ad hoc recruitment days held in local shopping centres. Meridian believes that, while recruitment remains an ongoing HR challenge,





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