Name change for Housing 21
Caring Times, May 2014
Housing 21, a major UK provider of housing and care for older people, has announced that it is to change its name to Housing & Care 21.
Bruce Moore, chief executive, said: “There was a strong feeling that the current name did not adequately reflect our position as a substantial care provider as well as continuing to be a respected housing organisation.”
He went on to emphasise that the change has been designed to be evolutionary, and builds on the many positive associations with the existing name. However, it was important to acknowledge that Housing 21 provides a wide range of care services and that the name supports the promotion of these services.
Therefore the board decided to change the organisation’s name to ‘Housing & Care 21’ and to use the same typeface and typography as the existing visual identity. The new name and logo will be launched and take effect from 1 April 2014 (the start of the association’s 50th anniversary year).