National Care Home Open Day – a golden marketing opportunity
By editor Geoff Hodgson
Friday, 20th June is National Care Home Open Day. This event has the potential to showcase to the public the hugely positive contribution which care homes make to their communities, the excellent care and residents’ wellbeing. The day may go some way to counter the negative image of care homes so often portrayed in the general media. Through the open doors may come futire residents and their families, and future members of staff. But I do fear that in many cases it will be an opportunity missed.
This year’s event will be the second such (the first was held in June last year). Several care homes near where I live in Dorset participated in the event, but none of them appeared to have done much in the way of promotion. I may have missed notices in the local papers but I did note the absence of any effective signage outside the homes.
I contrast this with a farm just a few miles away from where I live. At the farm gate there is not one, but two big banners (facing both streams of traffic) proclaiming Open Farm Sunday on 8th June. These banners have been there since mid-April. I’ll visit that farm on the day. Considering the cost of advertising, whether in local papers, radio or by leaflet, it seems a no-brainer that for the price of a couple of banners which could be used year on year, care homes around the country could really maximise the benefits they may derive from being part of National Care Homes Open Day.
The website – www.nationalcarehomeopenday.org.uk – does have a Resources section to help care homes promote the day to their communities.
– The CT Blog is written in a personal capacity – comments and opinions expressed are not necessarily endorsed or supported by Caring Times.