Not-for-profit providers may turn to branded sponsorship

Posted on February 1st, by editor in Caring Times. No Comments

New care homes in the future could carry the names of sponsors, according to Elizabeth Finn Trust chief executive Jonathan Welfare. Speaking at a conference organised by Care Choices Ltd, Mr Welfare said fundraising was becoming increasingly difficult for registered charities. “Local authority funding of residential care in the independent sector is totally inadequate and there is a temptation for not-for-profit operators to erode capital assets to meet deficits, but that is the road to perdition,” Mr Welfare said. “The charities are not supposed to bail out the State but they do. The Elizabeth Finn Trust will spend more than one million pounds this year subsidising state-funded residents. “There is more and more competition for charitable funds and branding is now a reality. “We may well see a Å’McDonalds care home¹ before too long.”

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