Open Day participation
Caring Times, October 2013
Success for the first National Care Home Open Day
More than 2,500 care homes across the country collectively opened their doors to the public for the first ever National Care Home Open Day On 21st June 2013.
Run by a group of leading care providers and associations, the National Care Home Open Day aimed to connect care homes with their local communities, challenge misconceptions about residential care and show local people the excellent services that are at the heart of their community.
The open day proved to be a huge success and allowed people to see for themselves the level of care available to their loved ones. It also provided a great opportunity to invite members of local communities across the country to consider becoming a volunteer in their local care home.
In her role as ambassador for the National Care Home Open Day, Baroness Joan Bakewell was instrumental in raising the profile of the event and encouraging people to visit their local care home.
A highly respected famous broadcaster and champion of the elderly, Joan Bakewell was also successful in encouraging MPs to visit care homes in their constituencies. Dozens of MPs visited care homes across the country, including prominent frontbenchers such as Michael Gove and Douglas Alexander, and contributed to the open day’s success by showing the important role elderly care plays in our national politics.
The open day initiative achieved great media coverage across the country, helping to raise awareness of the integral role care homes continue to play in their local communities.
Care homes across the country were delighted at the positive response from the public and politicians, and plans are under way for next year’s event on Friday 20 June, with an “Around the World” theme to coincide with the FIFA World Cup.
Baroness Bakewell, National Care Home Open Day Ambassador, said:
“The National Care Home Open Day was an important event to participate in. It was a great opportunity for people to see the range of care services at the heart of their communities.
“Care homes, and most importantly the residents who live there, are an invaluable part of our communities. The National Care Home Open Day helped to connect the residents and staff with their local communities.
“The National Care Home Open Day is an important occasion where the whole nation should show its support for older people and for the care sector. It was also a great opportunity to invite members of the local community to consider becoming a volunteer in their local care home.”
To learn more about the day, please visit The National Care Home Open Day website: http://www.nationalcarehomeopenday.org.uk/