Partnership looks to boost association’s membership
The biggest care association in the Midlands is aiming to double its membership in the next two years by forging a new business partnership.
West Midlands Care Association (WMCA) and the Lancashire-based Complete Care Network (CCN) together have launched a marketing strategy which, they say, will provide WMCA members with huge cost savings as well as the opportunity to market their businesses more successfully.
The aim is to reduce members’ business bills, strengthen the lobbying arm of the association and make it self-funding. As part of the launch in September, the association will get a new interactive website ahead of a drive for new members. The move will see membership fees rise, but WMCA is promoting its new package as “a return on investment that’s too good to miss”.
WMCA director Daniel Johnson, who has been responsible for negotiations alongside chief executive officer Debbie Le Quesne, said the potential for becoming one of the biggest representative groups in th