Planning a new development? – take care to communicate
MARK KERR, director, PPS Group, looks at the challenges facing the care home development sector and the role communications has to play.
P lanning applications are controversial, misunderstood and too often, turned down. There is a real challenge facing care home operators to engage, consult, educate and communicate the aims and rationale behind every new development to the people and groups they will affect. The need to engage and consult extends to government policy makers as well as local communities.
The increasing requirement from central and local government to involve the local community in the early stages of a project extends across the development industry from house building to nu