RUKBA becomes IndependentAge

Posted on February 1st, by editor in Caring Times. No Comments

In existence for more than 140 years, The Royal United Kingdom Beneficent Association has changed its name to IndependentAge, a national charity that champions the cause of independence for older people. The name change is underpinned by the findings of a recent MORI survey, commissioned by IndependentAge which reports that around the age of 65-70, there is a shift in perception as to what constitutes a “happy old age” ­ people become relatively less preoccupied with financial considerations (down from 74 per cent to 47 per cent) and more concerned with their ability to remain living independently (up from 18 per cent to 38 per cent). Chief executive Jonathan Powell said the ethos of the charity would not change. “Thousands of older people already benefit from the work we do and our volunteers and staff will continue to provide discreet, lifelong financial security, friendship and practical help,” Mr Powell said. “The new name will help us to project ourselves more effectively, expand our welfare work and re

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