Sector has up-hill struggle to change public image of care


Posted on February 1st, by editor in Caring Times. No Comments

By GEOFF HODGSON

Much of the national media sees care homes as a target, with the Daily Mail especially keen to splash stories about abuse and neglect across its pages. This was the downbeat note that marked the start of a discussion on how to improve the public image of the care sector.

Held as part of this year’s Care Agenda event in Warwickshire, operators heard Martin Green, chief executive of the English Community Care Association, paint a discouraging picture of entrenched stereotyping, editors blinkered by bigotry and politicians who lack the courage to challenge the negative messages.

“In the last few months there has been a lot of negative focus on residential care,” said Mr Green.

“We have seen issues of poor quality in hospitals being linked to care homes. An example of this is the campaign to improve nutrition – bringing care homes into this issue is simply a diversionary tactic to take the heat off hospitals.

“Politicians collude with this negativity and allow th





Comments are closed.


Latest blog posts

Shuffling to some purpose – or just fancy footwork?

By guest blogger JEF SMITH

Spare a thought if you will for the hard pressed people who have to update government information. Well into 2018, for...

Life support for the NHS

By Caring Times editor GEOFF HODGSON

To outline a comprehensive remedy for the ongoing and worsening woes of the beleaguered NHS would take a little more...

A flight of festive fancy

By Caring Times editor GEOFF HODGSON

Christmas Past: It’s cold outside but inside the care home the star atop the tree beams its rays of hope...