‘So what’s it like working there?’
By PAUL BRENNAN, marketing director, Four Seasons Healthcare
Two friends chatting – in a café, a pub, in the street – it’s a common topic of conversation:
“How’s the job going?”
“What’s it like working there?”
“Are they an OK bunch to work for?”
From these sorts of discussions and the replies to these questions one forms, in part, a view of what the people and the company that your friend/acquaintance works for are like.
These views and opinions, from members of staff, are possibly the most powerful influence on how a company, a care home, a brand and the overall sector is regarded and perceived.
The sophistication and volume of marketing communications in the 21st Century means that, on average, every one of us is being targeted by a staggering 3,500 marketing messages every day. The saturated contemporary consumer is becoming increasingly sophisticated and adept at “tuning out” most communications and messages from organisations promoting their company, products