Tag: Marketing


Online placement marketplace could help to boost occupancy

Posted on October 5th, by geoff in CT Extra. Comments Off on Online placement marketplace could help to boost occupancy

Caring Times, October 2017

An online marketplace, the ‘Care Co-Operative (www.care-co-operative.co.uk) has been launched with the dual aim of enabling families to find care home places for their loved ones, and to help care homes boost their occupancy.

Founder and director Joan Mansfield said the Care Co-Operative had a rapidly growing membership of both care providers and self funding care seekers,consequent to recent national press and TV coverage.

“Self-funding service users and their families can join the Care Co-Operative as a member and find care services which are prepared to acknowledge the value that they, as self-funding service users, bring to their business by offering them a small discount on the service’s full fee,” said Ms Mansfield.

“The care service can choose the level of discount they offer, but in any case they will likely receive much more than a local authority pays.

“As well … Read More »


Norfolk care homes launch community initiatives in an effort to tackle loneliness

Posted on August 22nd, by geoff in Caring Times. Comments Off on Norfolk care homes launch community initiatives in an effort to tackle loneliness

Two care homes in Norfolk have launched new services to encourage older members of the community to join their staff and residents for activities, entertainment and meals. Olive House in Newton Flotman and Bilney Hall near Dereham offer day care services and ‘friendship lunches’ and are encouraging anyone to attend.

The homes, which are part of the Healthcare Homes Group, provide residential services, including specialist dementia care and are looking to widen the reach of their care expertise to help more people. The day care services give individuals access to the communal areas at the homes throughout the day, with food and drink also provided, and friendship lunches offer a free opportunity to come and enjoy lunch at the homes, socialising with residents and taking part in the day’s activities.

Lisa Brown, regional manager (Norfolk) for Healthcare Homes, said full assessments could … Read More »


Care-free holidays

Posted on August 7th, by geoff in CT Extra. Comments Off on Care-free holidays

Caring Times, July/August 2017

Research from Care England, the largest representative body for independent providers of adult social care, has shown that almost half of Brits (47%) have a holiday fund as opposed to only 3% that have a care home fund.  Furthermore almost three quarters of Brits (73%) have no idea how much the average weekly cost of a room in residential care is and 56% of Brits have no idea as to whether they would be entitled to state funding for a stay in a care home.

Care England chief executive Professor Martin Green said:

“This new research from Care England comes at a time when social care is high on the political agenda.  It shows that we as a sector need to do more to inform the public and dispel the myths that have evolved.  We hope that communities will engage … Read More »


LaingBuisson launches consumer website

Posted on July 12th, by geoff in Caring Times. Comments Off on LaingBuisson launches consumer website

Health and social care market analysts LaingBuisson have launched CareHomeAdvisor, a consumer website which informs people which care homes provide the best quality care.

Endorsed by Age UK, Independent Age and Care England, CareHomeAdvisor is is a free-to-use consumer-facing website which aggregates quality performance data on individual care homes in real-time via Application Program Interfaces (APIs) from independent sources, including The Care Quality Commission (CQC), The Food Standards Agency (FSA), NHS Choices and Ipsos MORI’s independent Customer Satisfaction survey Your Care Rating (YCR).

These sources are then combined with LaingBuisson’s proprietary survey data and each care home is awarded a unique star rating and a score out of 100. LaingBuisson business development manager Heidi Nicholson said that, because everything is updated in real time, if a care home’s rating from one of these sources changes, e.g. a care home’s CQC assessment is … Read More »


Care-free holidays

Posted on June 14th, by geoff in Caring Times. Comments Off on Care-free holidays

Research by provider representative body Care England has shown that almost half of Brits (47%) have a holiday fund as opposed to only 3% who have a care home fund. Furthermore almost three quarters of Brits (73%) have no idea how much the average weekly cost of a room in residential care is and 56% of Brits have no idea as to whether they would be entitled to state funding for a stay in a care home.

Care England chief executive Professor Martin Green said the findings came at a time when social care was high on the political agenda.

“It shows that we as a sector need to do more to inform the public and dispel the myths that have evolved,” said Prof. Green.

“We hope that communities will engage with Care Home Open Day on Friday 16 June as a means … Read More »


Care homes to celebrate friendship across local communities

Posted on June 7th, by geoff in Caring Times. Comments Off on Care homes to celebrate friendship across local communities

Once again care homes are planning to celebrate connections with their local communities. After a successful day of celebrating great care across the UK on Care Home Open Day 2016, with more than 4,300 care homes taking part, this year’s event is on the 16th June.

England’s external affairs advisor Louisa Collyer-Hamlin said that, with Care Home Open Day’s emphasis on the importance of connecting with local communities, developing lasting relationships and encouraging intergenerational rapport, the theme for this year will be “Friendship”.

“It’s the perfect recipe for having fun with your neighbours, feeding community spirit and helping to build stronger neighbourhood connections – so fits in nicely with the Care Home Open Day ethos,” said Ms Collyer-Hamlin.

“Care homes are encouraged to celebrate friendships that have developed between residents, families, friends and staff, as well as with their neighbours, to reinforce how … Read More »


Families say social care services have got worse

Posted on February 14th, by geoff in Caring Times. Comments Off on Families say social care services have got worse

UK families say care services for children and older people have got worse in the last five years, but reserve their harshest criticism for care of older people, particularly homecare services, according to reviews reported to Good Care Guide.

More than 40% of reviews of homecare agencies in 2016 rated them as poor or bad for quality of service and for value for money Based on an analysis of 9,000 reviews left by families on the Good Care Guide website, the latest research shows:

In 2012, 22.7% of homecare agencies were rated poor or bad for quality of service by older people and their families. By 2016 this had almost doubled to 41.6% of homecare services getting poor or bad reviews. The percentage of reviews rating homecare agencies as poor or bad for value for money rose from 23.4% in 2012 to … Read More »


Sense launches new housing services strategy

Posted on October 26th, by geoff in CT Extra. Comments Off on Sense launches new housing services strategy

Caring Times, November 2016

The national disability charity, Sense, has launched its new strategy for delivering housing services, designed to enable more people with complex needs to live independently. It happened on the same day the charity unveils a “refreshed” brand identity, including a new logo and strapline, to reflect the breadth of the people it now supports. The charity hopes the changes will help it to achieve the ambitious goals set out in its three-year strategy launched earlier in the year.

 Sense has announced that it’s adopting a new approach to delivering accommodation services. Cost-effective supported living schemes, designed in conjunction with commissioners, families and service users, will be developed in key-priority areas across the country over the next few years. Sense’s expertise in communication will remain at the heart of its service delivery, with staff trained to know the right methods to … Read More »


Care Home Open Day grows in popularity

Posted on July 23rd, by geoff in Caring Times. Comments Off on Care Home Open Day grows in popularity

Caring Times Latest

Organisers say this year’s Care Home Open Day event, on Friday, June 19th, proved even more popular than ever, with more and more care homes signing up to take part across the world and more and more visitors turning up at care homes in their area.

With an extra 834 homes joining in for 2015, and creating a “Twitter Storm” across social media, more than 4,000 care homes across the globe collectively opened their doors to welcome in visitors and create long-term connections with their local communities.

This year’s themes of The Arts & Valuing Staff, really engaged local people, residents, their friends and families, as well as many local schools and other organisations, and encouraged them to get involved and come up with some fantastic ways to be creative and showcase their dedicated staff, who provide great care day-in … Read More »


Guidance issued on displaying ratings

Posted on March 12th, by geoff in Caring Times. Comments Off on Guidance issued on displaying ratings

Caring Times Latest

Guidance issued on displaying ratings Final guidance has been issued by the Care Quality Commission (CQC) on how care providers should display their performance ratings determined by the regulator.

CQC has developed a suite of posters that will be automatically generated through the regulator’s website for all care services that receive a CQC rating to download, print and display.

CQC chief executive David Behan said people could expect to start seeing performance ratings on provider websites as well as across premises, public entrances and waiting areas of care services from 1st April.

“We know that our ratings are an important source of information to support people’s choice of service,” said Mr Behan.

“The aim of this new requirement is all about helping to achieve better awareness and greater transparency for members of the public about which care services are Outstanding, Good, Require … Read More »



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