The personal touch
JEF SMITH’S personal view of the ‘personalisation agenda’
n an idle moment the other day I worked out that a movement hostile to attacks on current social care policy might be called anti-impersonalisationism. It’s an ugly word for a cumbersome concept, but the sort of official language I mock has already grown from person, through personal and personalise, to personalisation. That’s more than enough verbosity for a process intended to make services more accessible, and the Department of Health (DoH) has added one more level of bureaucratic alienation by regularly referring to the ‘personalisation agenda’, as if the main concern was to talk about the process at meetings rather than to implement it for the benefit of vulnerable service users.