Turning quality into success

Posted on April 1st, by editor in Caring Times. No Comments

The problem with marketing is that it is a specialist area and many care home proprietors do not feel qualified to take on this extra role. Jacki Scuffle describes how owners of high quality homes are marketed through Classic Homes and its charitable arm, Careline. The long term care industry has certainly received it’s fair share of publicity throughout the early part of this year. The hype over the proposed national standards, together with the frequent reference to the impact on home owners of the minimum wage and working time directives, may not be the best way to promote services, but at least it isn’t quite as destructive as some of the adverse publicity printed over the years. It’s not just the newspapers that are responsible for slighting care homes. We are now watching story lines on well known soap operas jumping on the band wagon to highlight poor standards of care and money grabbing owners. Is anyone going to redress the balance and shout a defence for the independent, family run care home? Witho

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