Where is our Joanna Lumley?
By PAUL BRENNAN
The power of the media and its negative effect on our sector is something we have all repeatedly seen and I have written about it before. The way that the media can be used to one’s advantage is equally well known and a superb example of this took place recently in the case of the Gurkhas – you probably all saw, heard or read about it.
A long running issue, well below the public’s radar and contained by the Government, was suddenly turned into a brilliant piece of media management and lobbying with the Government ‘forced’ into a policy change as a result.
What brought it to such a profile and, in my opinion, was the catalyst which created the media’s interest and therefore caused them to swing behind the Gurkhas in their fight with the Government, was clear – it was Joanna Lumley. Her own profile and the fact that middle England seems to like her combination of a cut glass accent and the ability to send herself up, added to by her obvious passion for the Gurkhas’ cause due to her genuine family invol