An online presence is important
By DEBBIE HARRIS
Public spending is likely to be reduced, leading to cuts in funding. This will leave care homes vying for self-funding service users who currently number about 30% of those in care, although this figure is likely to rise.
At present there is very little information about how self-funders find care. However, in 2007, 90% of people in Britain with access to the internet, searched for information about a product or service online – with a marked increase in the percentage of people searching for information relating to health. Who makes the initial enquiry about care is often dictated by the type of care required, but if that enquiry is made by somebody of working age, 81% of whom have access to the internet, then statistically they are highly likely to have sourced their information online. Also, the more affluent the enquirer, the more likely it is that internet access is available at home.
There is therefore a clear link between self- funders, their internet use and how they may search f