Bard grabs best ad tag

Posted on February 1st, by editor in Caring Times. No Comments

An advertisement which challenges healthcare professionals to forget stereotypes and focus on selecting products to suit patients’ individual needs has been voted a winner by nurses. The concept – developed by Bard Urology as part of a promotional campaign for its market leading Uriplan collection systems – was awarded Best Nursing Journal Advertisement at The Pharmaceutical Marketing Society’s 1998 Advertising Awards ceremony in London. Bearing the picture of a young man called Orrin and copy explaining that he runs his own business, believes passionately in being independent and uses Uriplan, the ad was dominated by the thought-provoking words: “I’m incontinent, not incompetent”. Created by Richmond-based agency, Money Syner Communications, the piece was one of two Bard entries put forward for the society’s newly introduced “nursing journal” category. The second – an advertisement for Biocath catheters, also conceived by MSC – was shortlisted. Bard group product manager Kimberley Jayne said the campaign was

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