BUPA launches new advertising campaign


Posted on March 1st, by editor in Caring Times. No Comments

Independent health and care provider BUPA has launched a major new advertising campaign on national TV and in national newspapers. The campaign will run for an initial seven week period, with the first week alone designed to ensure that 70 percent of the TV viewing public see the adverts. The campaign is backed by a multi-million pound spend. People in the advertisement campaign are represented by coloured shapes, as is the world around them. While the campaign promotes all of BUPA’s services, a graphic image called “Edwin” will focus on BUPA as a care home provider. Brand and planning director at BUPA David Grint said consumers often say that healthcare advertising is dull and unimaginative, and as a result, they tune out. “Health is a very personal area and ads that feature real people can only ever achieve limited empathy – an individual’s health circumstances will never be wholly the same as the person in the advertisement,” said Mr Grint. “The clever thing about these advertisements is th





Comments are closed.


Latest blog posts

The NHS and all that jazz

By Caring Times editor GEOFF HODGSON

Last week the National Health Service marked its 70th anniversary. The irony is that, when this all too human institution...

The bland leaving the bland?

By guest blogger JEF SMITH

The headline for an interview which Sir David Behan, the Care Quality Commission’s departing chief executive, gave to The Guardian...

IT comes to CQC

By guest blogger JOHN BURTON

This month, IT is coming to CQC in person. David Behan is leaving, and DB’s replacement is IT, Ian Trenholm...