Carlton Care sets up internet surgeries as marketing strategy

Posted on December 1st, by editor in Caring Times. No Comments

West Midlands-based Carlton Care Group has set up an “internet surgery” which aims to help families negotiate the maze of putting ageing relatives into the right kind of care home. The company has appointed former nursing sister and care home manager Sharon Fullford as group manager to oversee the project. Ms Fullford, who joined Carlton six years ago to manage the Beechcroft care home in Oldbury, said it was critical that the emotional stress of assigning care management did not cloud judgment. “Placing an elderly person into care is often an emotionally-charged time, both for the old person and their family,” Ms Fullford said. “It is essential that the home chosen is registered for the right category of care required. “People need to make informed choices at a difficult time, but sometimes those choices are hampered because their information is sourced from more than one agency. Doctors, hospitals and social workers can all be involved. “My job is to provide a check-list safety net for the public so that th

Comments are closed.

Latest blog posts

Time for a ten dollar answer

By Caring Times editor GEOFF HODGSON

Ernest Hemingway was known for his minimalist style and he used to pooh-pooh what he called “ten-dollar” words. Not to...

Lacking capacity

By guest blogger JEF SMITH

A friend of mine diagnosed with cancer – now, happily, treated – was asked how he could possibly have missed the...

Care homes – understated examples of tasteful design

By Caring Times editor GEOFF HODGSON

Dozens of recently-built care homes are material proof that it is perfectly possible to design aesthetically pleasing buildings and put...