HC-One and GMB launch ‘Careforce’ to promote careers in care
HC-One, the UK’s biggest care home provider, and the GMB Union came together at the House of Commons in mid-June to launch Careforce, an initiative which champions careers in care.
Devised by HC-One and GMB, Careforce has been prompted by increasing demand caused by an ageing population, low pay caused by inadequate funding arrangements and poor morale caused by relentlessly negative media coverage, which means operators are struggling to recruit and retain the people required to provide care to society’s frail elderly and other vulnerable people.
“Ensuring our residents are happy and fulfilled is our top priority at HC-One,” said the company’s chief executive Justin Hutchens, speaking at the launch.
“That is why I am so excited about celebrating our new recognition agreement with the GMB by launching the Careforce initiative and promoting the professionalisation of care work. Encouraging socially-committed and ambitious people to enter this sector’s workforce, and more importantly, incentivising them to stay, is key to ensuring that HC-One can deliver on its promise to provide the kindest care to our residents.”
“Care is crucial,” said GMB general secretary Tim Roache.
“For each of us individually, our parents, grandparents, kids, friends and neighbours, but too often the sector is overlooked and the people working in care treated less than the frontline professionals that they are.
“Careforce is an initiative that shows forward thinking unions and progressive employers understand not only the value of care and care workers, but the urgency of tackling the care crisis.
“The growing crisis in care can be tackled with the right funding, resources and political will. That’s what we’re calling for, and what we’ll continue to campaign for.”
As part of the Careforce launch, Justin Hutchens and Tim Roache signed a recognition agreement, signalling a pact between the two to work together in ensuring the HC-One workers are fully supported, and in turn help ensure HC-One residents receive the kindest care.
HC-One and GMB are now also calling for other stakeholders across the sector to give their backing to Careforce to help ensure that all of society’s elderly people have access to a happy and motivated workforce of carers.
Skills for Care Chair Dame Moira Gibbs and Director of Age UK Caroline Abrahams also lent their support to Careforce by speaking at this inaugural event.