P& G Professional and Hybrand form marketing alliance to boost Bold

Posted on March 1st, by editor in Caring Times. No Comments

P&G Professional, manufacturer of professional laundry and cleaning products and resale solutions, has formed a marketing alliance with Hybrand Healthcare, a leading manufacturer of Kylie incontinence sheets used in UK care homes. Head of marketing at P&G Professional Ruediger Gottschalk said the alliance strengthened P&G Professional¹s position within the care home and healthcare sector, and supported Hybrand Healthcare¹s Kylie brand. “Research suggests that many care homes do not use fabric conditioners because they believe it damages the absorbency of Kylies,” Mr Gottschalk said. “The new alliance will combat this negative view, and the packaging will be re-designed to endorse Professional Bold, to reassure care homes that the product is recommended for use when washing the bedsheets. “P&G Professional is confident that the partnership with Hybrand Healthcare will assist in building our brand within the key healthcare and care home sector through credible endorsement. “We are keen to rectify the proven m

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