Partnership looks to boost association’s membership

Posted on June 1st, by editor in Caring Times. No Comments

The biggest care association in the Midlands is aiming to double its membership in the next two years by forging a new business partnership.

West Midlands Care Association (WMCA) and the Lancashire-based Complete Care Network (CCN) together have launched a marketing strategy which, they say, will provide WMCA members with huge cost savings as well as the opportunity to market their businesses more successfully.

The aim is to reduce members’ business bills, strengthen the lobbying arm of the association and make it self-funding. As part of the launch in September, the association will get a new interactive website ahead of a drive for new members. The move will see membership fees rise, but WMCA is promoting its new package as “a return on investment that’s too good to miss”.

WMCA director Daniel Johnson, who has been responsible for negotiations alongside chief executive officer Debbie Le Quesne, said the potential for becoming one of the biggest representative groups in th

Comments are closed.

Latest blog posts

The NHS and all that jazz

By Caring Times editor GEOFF HODGSON

Last week the National Health Service marked its 70th anniversary. The irony is that, when this all too human institution...

The bland leaving the bland?

By guest blogger JEF SMITH

The headline for an interview which Sir David Behan, the Care Quality Commission’s departing chief executive, gave to The Guardian...

IT comes to CQC

By guest blogger JOHN BURTON

This month, IT is coming to CQC in person. David Behan is leaving, and DB’s replacement is IT, Ian Trenholm...