PR group launches Facebook community for care providers
Caring Times, January 2018
The first exclusive and private Facebook community to enable owners, CEOs and senior managers of residential care and nursing homes to share best practice has been launched.
Sixty members have already joined the Facebook “Care Home Owners And Managers” group since it was set up last month.
The group enables members to pass on advice and learn from each other, and topics discussed so far include CQC regulation, recommendations for policy and procedure providers, recruitment and planning for Christmas staff rotas.
Members of the free group include owners of residential and specialist care providers, operation and human resource managers, and registered managers.
“Facebook is, by far, the most appropriate social media platform to facilitate and enable productive and helpful discussion, so that’s why it was chosen to host the community” says the group’s founder, Adam James of Springup PR, a specialist PR agency for care providers.
“And because the Care Home Owners And Managers group is closed it means only other members can post, see and respond to comments. This ensures it’s a genuinely exclusive and private community.
“The aim of the group is – pure and simple – to enable owners and senior managers to share best practice.
“Plus, in order to join the group you have to answer questions to confirm you are a bona fide owner, CEO or senior manager. This means that any third-party suppliers seeking to promote themselves will be blocked.
“Other than that, there’s only one catch to joining the group – and that’s you have to be on Facebook!”
The most popular discussion on the group up to now has been how best to organise staff rotas during the Christmas period.
“Some residential care providers in the group say how they let staff “self roster”, other organise the rota over a staff meeting, and others encourage staff to prioritise those with children,” says Adam James.
“The group offers members fascinating insights and instructions into how other care providers operate and manage their services.”
To join the exclusive Facebook Care Home Owners And Managers group go here: https://www.facebook.com/groups/carehomebestpractice