‘Professionalisation’ will not prevent staff being undervalued

Posted on February 1st, by editor in Caring Times. No Comments

Letter from Jeff Jerome, national director for social care transformation

Following Jef Smith’s recent article (CT, April 2010) based on his interview with me, and the follow-up correspondence from Lesley Bell and Pauline McCoy, I feel compelled to respond. I do so as a long-time supporter of people who deliver hands-on (‘person to person’) care ans as one who has continued to argue that the role and status of such staff is inappropriately overshadowed by discussions on social work and commissioning.
Jef Smith’s original article often quoted me out of context and I am not entirely surprised therefore at the responses from Lesley and Pauline. However, I shall try to put the record straight. My main points were responses to questions about the recruitment of care staff, and also issues of training and quality.
Firstly, I stated that encouraging more young people into paid caring roles should not solely focus on stressing career prospects. Many younger people may be interested in short involv

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