Relative values – through the eyes of the consumer


Posted on June 1st, by editor in Caring Times. No Comments

The English Community Care Association (ECCA) and P&G Professional have collaborated to launch Through the Eyes of the Consumer, a new study commissioned to provide a snapshot of the individual personal experience of long term residential care from the perspective of care home residents, relatives and staff. The study findings were based on a series of six focus groups set up to give the users of care services a platform to voice their concerns as well as to provide useful new information to care home operators, highlighting the factors that affect the selection of their services. There were a total of 40 participants in the study. Mat Baker, country director UK & Ireland of P&G Professional said his company worked closely with the care sector to provide added value solutions, and this latest report was part of P&G Professional’s ongoing commitment to the sector and its needs. “Having launched the Improving Lives – Improving Life report in 2004, we were keen to conduct complementary research which would





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