Where is our Joanna Lumley?

Posted on April 1st, by editor in Caring Times. No Comments


The power of the media and its negative effect on our sector is something we have all repeatedly seen and I have written about it before. The way that the media can be used to one’s advantage is equally well known and a superb example of this took place recently in the case of the Gurkhas – you probably all saw, heard or read about it.

A long running issue, well below the public’s radar and contained by the Government, was suddenly turned into a brilliant piece of media management and lobbying with the Government ‘forced’ into a policy change as a result.

What brought it to such a profile and, in my opinion, was the catalyst which created the media’s interest and therefore caused them to swing behind the Gurkhas in their fight with the Government, was clear – it was Joanna Lumley. Her own profile and the fact that middle England seems to like her combination of a cut glass accent and the ability to send herself up, added to by her obvious passion for the Gurkhas’ cause due to her genuine family invol

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